Why Agents Should Focus on Specific Neighborhoods

By Shawn Manderscheid

As a licensed Real Estate Professional for 25+ years, consistently performing in the Top 1% of Houston Realtors, Shawn is truly a treasure in the real estate field. He believes in building long term relationships based on honesty and trust, and he’s passionate about providing his clients with a level of service that exceeds their expectations.

Today, let’s discuss the strategy of building your business by specializing in a specific market or neighborhood. By becoming an area specialist, you gain extensive knowledge about a particular area, which in our case is the Heights in Houston, a vast city with diverse neighborhoods.

Our team focuses primarily on the Heights, and we proudly display our expertise with a map in our office covered in dots representing our numerous successful transactions. This visual representation immediately conveys to clients that we are deeply ingrained in the community and work within it every day.

Being an area specialist has numerous benefits. For instance, it attracts business through various channels like open houses. Just recently, I showed a buyer a property I picked up from an open house, demonstrating the effectiveness of our specialization. Moreover, the Heights offers a wide range of housing options and price points, making it both interesting and lucrative to focus on.

While there’s a slight risk of missing out on business from clients in other areas, the benefits far outweigh this concern. Marketing efforts, such as postcards, are targeted specifically at the Heights, increasing brand visibility and recognition in the neighborhood. This targeted approach generates more impressions and leads to more business opportunities.

By strategically advertising in local publications, leveraging postcards, and actively participating in open houses, we consistently attract seller business and close leads. Additionally, having a map prominently displayed in our office reinforces our area expertise to clients.

It’s important to note that you can specialize in a particular area without alienating potential clients from other neighborhoods. Our team has successfully built a thriving business in the Heights while still accommodating clients from other areas.

Joining our team provides the advantage of associating with a reputable group known for its extensive business in the neighborhood. Specializing in an area allows you to establish yourself as a trusted expert and attract more clients looking for your specific expertise.

By focusing your efforts and marketing strategies, you can establish yourself as a go-to expert in the community and attract a steady stream of clients. If you’d like to learn more or have any questions, please call or email me. I’d love to hear from you.